Writing engaging CR reports

CR Reporting is now commonplace, and a well-written report can meet several needs. It can tell the key stories and also help build internal commitment as well as being a repository for all the essential CR information.

One of the overarching benefits of high-quality CR reporting is that it allows an organisation to take stock of itself, at the same time as informing its audience of its performance. Businesses can look at themselves in the mirror and reflect this image back to stakeholders, demonstrating that they have responsible control over their organisations.

CR reporting has shifted from being a way of reducing risk towards helping to deliver improved financial performance; improved stakeholder performance; improved risk management; improved investor relations and improved access to new markets. Conventions for what goes in a CR report have yet to be fully established and it is questions such as ‘which guidelines should we follow?' that Acona helps companies to answer. For a more detailed insight into how Acona believes CR reporting will develop in the future please read our recent report Multiple Messages

Acona's Paul Burke was recently involved in a three-part series on CR and sustainability reporting on BusinessGreen.com. Click here to read it.